It is true that the channel (gas station) that sells oil is branded, but an important characteristic of retail chain brands is "scale". In this regard, who has the ability to compete with two barrels of oil? Let's do more work elsewhere.
Always remember that "customers' demand for convenience is the fundamental driving force behind the industry's continuous progress". Here, "convenience" refers to the price that people need to pay in order to obtain a product or service, including both "time" and "money".
For the same price (or an acceptable price difference), the car owner must refuel nearby. Occasionally, if you want to go far, you have to see if your "time + travel consumption" is cost-effective.