Every marketing activity of a gas station has its purpose. For example, the basic common goal is to enhance the brand awareness of the gas station within the service area, improve the overall performance of the gas station, increase the number of users entering the station, and enhance user stickiness. According to the actual situation, the station can make the following reference proposals.

First：Marketing points include: 0 yuan purchase, 1 yuan purchase, snap-up, group refueling, etc.;

For example, all car owners who enter the store to refuel can enjoy 0.1 yuan to buy a bottle of Nongfu Spring mineral water; all car owners who enter the store to refuel can enjoy 1 yuan to buy a can of Red Bull...

Second： Offline poster display racks: For example, posters of related activities are placed at the entrance and exit of the gas station, and the words "points redeemed for luxury gifts" are set up in the convenience store area, and some exquisite gifts are placed. Customers earn points for every fuel up and can redeem them for these gifts. This solution can better convert new customers into member customers with a high probability, and new users into sticky customers.

2. Online media promotion: such as public account media push of gas station or brand chain station, community push (friend transfer, community transfer, etc.) Get gas deals or gifts and more. If you have team resources and more funds, you can also arrange short video live broadcasts and related auto industry media platforms. Now many car owners are getting used to watching short videos and watching live broadcasts while resting to kill the boredom of driving. This is not bad. flow entry.