Gas Station Marketing Strategies 2020-05-11

gas station construction


As a professional gas station construction company, Gdguose will introduce some point about gas station marketing strategies.


The most important thing for the operation of a gas station is to do a good job in marketing. How to formulate a competitive strategy to increase passenger traffic is the key to the profitability of gas stations. Gas station customer groups can be divided into four categories: new customers, repeat customers, regular customers and lost customers.

The first is that gas stations can put promotional materials in car sales merchants and use store recommendations to achieve marketing purposes; or start inter-industry cooperation with car sales merchants and take advantage of preferential activities, such as merchants recommending customers to refuel, which is more favorable, so as to attract customers to come .

The second is when the taxi and bus companies were established, they strived to sign an agreement with them, and launched the "SMS" function to meet customer needs

The third is establishing a channel for customer complaints, and having someone responsible for listening to customers opinions, and even encouraging customers to make suggestions in their work, is the correct way for gas stations to win customers and reduce churn.

The fourth is to use preferential and promotional activities and then use telephone, WeChat and other methods to wake up customers. Let customers become their own loyal customers and take the initiative to promote products like others.

Members of the petrol station can set up fixed event festivals to build customers' consumption memories. The establishment of a fixed member day or member month, points sprint week, etc. belonging to the home can effectively stabilize the passenger flow.

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