The foundation of the establishment of the petrol station brand is the trust of customers. The brand is a container, a container that contains consumers' "knowledge, trust, and preference". The more from understanding, to trust, to preference, the greater the value of this container.
First, you have to understand the customer. Then, let customers know about your gas station, including company strength, oil quality, promotional activities, and so on. At the same time, when advertising, the signal must be obvious and the stimulus must be strong. The purpose is to let customers know about the promotion activities of the petrol station at the moment of passing by the petrol station construction.
